My mother used to do a lot of crafting, from sewing clothes to making soft toys when I was growing up. She would almost all the time have some sewing to do while watching TV, or sitting on the verandah in the evening. She also did a lot of cross-stitching, and as I would admire how one X would transform into beautiful flowers or leaves, she would tell me - 'look at the back', and I would, only to find instead of Xxxx there would only be neat rows of IIII.. and she would tell me that the back mattered as much as the front..
Appliqued placemat - front view
Appliqued placemat - back view
And this theory stuck with me.. though I don't do cross-stitch, what ever other items I make, I'll make sure to turn and look at the back, to admire the neat stitches and the pattern the back creates on quilts and also to make sure it is as neat as the front.. because the BACK matters..